Projects
Welcome to the SCAMP Lab
Research Focus
Our primary research focus lies at the intersection of social cognition, media psychology, and communication, where we aim to uncover the underlying psychological processes and mechanisms driving individual and collective behaviors in the digital age.
Interdisciplinary Approach and Methods
Our approach is grounded in empirical social science and rooted in theories from psychology, communication, sociology, and cognitive science. We employ a diverse range of research methods, including quantitative surveys, experimental designs, eye-tracking, psychophysiology, real-time response measures, computational approaches, and mixed-method studies.
Research Topics
Through our research, we examine a wide array of topics such as virtual environments, human-computer interaction, artificial intelligence, persuasive technologies, online group behavior, collective online phenomena, mental health, and the ethical implications of emerging technologies. Below are examples of our research topics.
Navigating Attitudes and Norms in the Digital Landscape
Influence of media exposure on attitude formation and change
Perception of social norms in online environments and their impact on behavior
The Interplay between attitudes, norms, and media consumption in shaping health-related choices
Development of media-based interventions to modify attitudes and social norms for positive outcomes
Digital Worlds: Gaming and Online Interactions
Small group interactions in virtual spaces
Cooperation and competition in online gaming
Prosocial and antisocial behaviors in multiplayer video games
Collective online phenomena and social media behavior
AI, Ethics, and Human-Agent Dynamics
Persuasive effects of AI technologies
Effective use of AI
Folk theory of AI
Ethical implications of AI
Psychological Well-Being and Physical Health in the Media Age
Social influence on health and safety behaviors
Effects of attitudes and norms on substance use
Social media use in individuals with mental disorders
The role of negative moods and emotions in online message consumption
Media Narratives and Social Impact
Racism and stereotyping in media
Cognitive processing and meaning-making of mediated messages
Storytelling, message content, and emotion in persuasion
Grief, trauma, and loss in media narratives
Collaborative Environment
As a team of scholars and students with diverse backgrounds and expertise, SCAMP Lab offers a unique and collaborative environment where innovative ideas, rigorous research, and the pursuit of knowledge converge to create meaningful insights into the dynamic world of media and communication.
Texts and images are generated by ChatGPT4 and Midjourney with some modifications.