Research Projects

Research Focus

the intersections of social cognition, media psychology and communication.

we aim to uncover the underlying psychological processes and mechanisms driving individual and collective behaviors in the digital age.

Collaborative Environment

As a team of scholars and students with diverse backgrounds and expertise, SCAMP Lab offers a unique and collaborative environment where innovative ideas, rigorous research, and the pursuit of knowledge converge to create meaningful insights into the dynamic world of media and communication.

Interdisciplinary Approach and Methods

Our approach is grounded in empirical social science and rooted in theories from

psychology, communication, sociology, and cognitive science.

We employ a diverse range of research methods including,

quantitative surveys, experimental designs, eye-tracking, psychophysiology, real-time response measures, computational approaches, and mixed-method studies.

This is a photo of our eye tracking equipment. It includes an infrared device with cameras as well as heart rate monitoring.

This is the initial step in calibrating the participants eyes with the equipment.

We can analyze where and how long participants are looking at specific areas on a screen with the use of heat mapping.

Research Topics

Through our research, we examine a wide array of topics such as virtual environments, human-computer interaction, artificial intelligence, persuasive technologies, online group behavior, collective online phenomena, mental health, and the ethical implications of emerging technologies. Below are examples of our research topics.

Navigating Attitudes and Norms in the Digital Landscape

Influence of media exposure on attitude formation and change
Perception of social norms in online environments and their impact on behavior
The Interplay between attitudes, norms, and media consumption in shaping health-related choices
Development of media-based interventions to modify attitudes and social norms for positive outcomes